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The Finance Manager- Commercial / RGM acts as a strategic finance advisor to Sales and Marketing functions, driving profitable growth through commercial analysis, pricing optimization, and revenue management. The role focuses on enhancing business performance through data-driven insights across pricing, promotions, trade investments, and product profitability. It requires strong analytical and collaboration skills to support decision-making, ensure financial control, and drive efficiency across Modern Trade, Traditional Trade, and Key Accounts.
Tactical
· Partner with Sales and Marketing to deliver financial insights that support growth, profitability, and trade investment optimization.
· Lead Revenue Growth Management (RGM) initiatives, including pricing strategy, pack-price architecture, and promotional effectiveness analysis.
· Support annual business planning, target setting, and performance tracking from a financial perspective.
· Provide recommendations to improve trade spend efficiency and enhance return on investment.
Operational (Core)
Conduct detailed promotion analysis, including:
· Discount depth vs. frequency assessment
· Net profit impact vs. revenue growth and investment return
· Review and post PPA journals in coordination with Finance and Commercial teams.
· Perform pricing and margin analysis to ensure price positioning aligns with profitability targets.
· Carry out sales analysis (sell-in / sell-out) on a daily or weekly basis using EPOS and market data.
· Monitor NPD (New Product Development) launches, tracking offtake performance, pricing consistency, and post-launch profitability.
· Support BDA (Business Development Agreement) assessment and validation from a finance perspective
· Coordinate with Sales teams to consolidate and validate market data, forecasts, and performance reports.
· Provide regular dashboards and performance insights to management, highlighting risks, trends, and opportunities
Operational (General)
· Support forecasting and monthly closing by reviewing trade spend accruals, claims, and adjustments.
· Ensure accuracy and integrity of commercial data in financial systems.
· Participate in process improvements and automation of reporting tools for sales and trade data.
· Bachelor's degree in Finance, Accounting, or Business Administration.
· Professional qualification (CA, ACCA, CPA, or CMA) preferred.
· 5-8 years of experience in commercial finance or business partnering within the Food & Beverage or FMCG sector.
· Proven expertise in Revenue Growth Management, trade spend analytics, and pricing strategy.
· Strong experience in data analysis, forecasting, and ERP/reporting tools (SAP, Power BI, or similar).
· Strong commercial acumen, attention to detail, and problem-solving skills.
· Excellent stakeholder management and communication abilities.
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